The Marshall
Acreage
Report | Year-end 2024
An up-to-date report with a focus on providing valuable insights into the local farm, acreage, and unique property market in the Okanagan Valley while effectively marketing our listings locally, regionally, nationally, and internationally in both an online and paper format, supported by Sotheby’s International Realty Canada.
We are pleased to announce the evolution of the “The Marshall Acreage Report”, now brought fully online to increase our exposure across Canada, and backed by Sotheby’s International Realty Canada to expand our reach internationally. This is a up-to-date report with a focus on providing valuable insights into the local farm, acreage, and unique property market throughout the Okanagan Valley.
As a local REALTOR® with 5 generations of farming knowledge and extensive experience on the successful purchase and sale of farms, acreages, horticultural, viticultural, estate and unique high-value properties, I continue to look forward to sharing my thoughts in this ever-changing niche market. We will continue to share both factual data, as well as objective and subjective interpretations of market conditions from myself and industry professionals. As we strive to continue to be experts across the Okanagan for these unique properties, we hope this report is useful to you in some manner. My direct line at 250-470-2388 is always open if you wish to have a conversation about the market.
This report, along with print advertising, professional content creation, and use of photography/videography are just some of the tools I use to successfully market and sell some of the most notable acreage, farm and unique properties throughout the Okanagan.
As we progress towards the Spring of 2025, I look forward to assisting the smallest landowners, all the way up to the largest ones, navigate through the ever-changing market. I appreciate my clients’ continued support and trust in assisting them on some of the largest transactions of their lives.
Personal Real Estate Corporation, BCOM, REALTOR® and Associate Broker Sotheby’s International Realty Canada
Welcome
01Market Report
Acreages
Looking back on the year of 2024 as a whole, we have seen an acreage, farm, and estate market that has been categorized by general sluggishness. With very high inventory levels that mimic the 2008 financial crisis, we have seen difficulty in selling these kinds of properties. Combined with high interest rates and a difficult economy, we have seen a year in which buyers have generally been in the driver’s seat and maintain a position of power in negotiations. Accurately priced properties continue to lead the pack on pricing, where court-ordered sales and aggressively priced properties have the lowest day-on-market counts. That being said, we have still seen some great acreage, estate and farmland sales with prices that have surpassed $5,000,000.00; they continue to be far and few between, but regardless, it is promising to witness.
Sellers who are motivated to sell are leading the pack, and we are seeing continued price decreases
Scott Marshall
02Okanagan Statistics
Okanagan Acreages
Okanagan Acreages
As a whole, 2024 showed that Buyers remained in a position of power in negotiations.
Into 2025, I anticipate that the continued lowering of interest rates to be a key factor for the strengthening of the real estate market for sellers. With said lowering, I anticipate sales to rise in the early stages of 2025, and to slowly chip away at these elevated inventory levels. I do not expect pricing growth in the first half of 2025, as there is simply too much inventory that has to be chewed through before we can see enough positive pressure build to the point of price increases. For acreages and estate-style properties, I have noticed that the lower price brackets of hobby farms, smaller acreages, etc. in the ranges of $1,000,000-$2,000,000 have remained the most active for showing and subsequent sales activity. Once we get into the price point of $2,000,000+, I have noticed the market slim down substantially for both showings and offers alike. This is mimicked across the entire valley, with sales activity justifying that days-on-market for many properties is realistically going to be 6-9 months, depending on the property type. In some cases for incredibly unique properties or those in the price point of $5,000,000, I am advising a realistic time to sell in the 12-18 month period. These properties continue to be a focal point for our team, and we continue to market them to a high-level, I believe that the real estate market will support a higher sales volume in 2025 than what we have seen the year prior. Additionally, I view the inflow of buyers from Alberta and the Lower Mainland to be continued supportive factors, as the relative affordability in comparison to the Lower Mainland especially is a consistent focal point. Additionally, the positive state of the Albertan real estate market means that many buyers who have sold in this region are coming into town with a much stronger financial position than what they had previously.
Lake Country Acreage Prices
Kelowna Acreage Prices
Vernon Acreage Prices
However, every once in a while, we will then see a property listed that suddenly sells within just a few weeks on market.
This proves that for many purchasers, they are willing to wait until the right high-quality product is available, and will not hesitate to jump on it immediately. I have my own buyers in this exact same situation to where they are looking in the $5,000,000+ range, but require an extremely specialized acreage/estate product with a certain home, style, land-use, etc. Even with high levels of inventory, quality properties are scarce to come along in abundance.
Raw land in particular has had some difficulties, as conservative lending has made for very high down payment requirements on land that has made it nearly unobtainable for most purchasers. Interest rates and more lenient lending will be required to see some healthier sales activity in this sector, which is something I expect into 2025.
The spring of 2025 should be a more positive experience for selling real estate than what we have witnessed in 2024.
*Please note that the pricing and sales numbers above are based on interpretation of market data and are subjective in nature. For farmland and acreages, there is lower sales volume on the MLS than that in the typical real estate sectors, and many transactions that we handle are done privately off of the MLS. These numbers are drawn from my own experience in the sector and through consultation of various industry professionals.
Lake Country Acreage Sales
Kelowna Acreage Sales
Vernon Acreage Sales
03Notable Sales
04Market Report
Farmland Market Report
Farmland has had an exceptionally difficult year in 2024, showing pricing and liquidity issues.
Due to a cold spring in 2024, we saw a ripple effect throughout the year. Vineyards witnessed devastating damage to vines, often resulting in large quantities of vine death and in a better case, lower crops. In a short time, we quickly saw the effects, with 70+ wineries/vineyards suddenly coming up for sale both publicly and privately. What I anticipated in the spring of 2024 has come to fruition: Vineyards/wineries have seen all sales activity almost diminish as smaller/medium sized growers are taking a hyper-conservative outlook, whereas the larger growers are remaining conservative, yet open to opportunities if they present themselves. Likewise, my forecast of a difficult orchard market has also came true, with all orchards for sale basically being at a standstill. With a 10-20% crop year across the Okanagan, the buyer pool has become remarkably small for the purchase of orchards. Similar to vines, orchardists of small/medium size are in a holding pattern until interest rates continue to come down and hopefully, a good crop is realized for 2025. The orchard market has seen nearly no sales activity for over a year now.
We could see a transition of vineyard land being turned into tree fruit land
Scott Marshall
05Okanagan Statistics
Okanagan Farmland
Okanagan Farmland
Of all farmland types, larger parcels continue to be the most scarcely available and highest in demand.
Overall, 2024 saw a remarkably poor farmland market for selling. There is an abundance of inventory and negative factors accumulating. Add in further external factors like the collapse of BC Tree Fruitis, and we see a perfect storm for the small/medium growers being in a difficult financial state. Until we receive lower interest rates, government assistance (potentially), and confirmation of a healthy crop for 2025 across vines and tree fruits alike, I do not see a reversal of the current market trend for pricing or sales activity. It is clear that the negative sentiment exists by means of the nearly non-existent sales, and we truly require some positive notes to see improvement in this section of the market.
Lake Country Farmland Prices
Kelowna Farmland Prices
Vernon Farmland Prices
If you are considering selling your large parcel, I have a great list of purchasers I could introduce.
*Please note that the pricing and sales numbers above are based on interpretation of market data and are subjective in nature. For farmland and acreages, there is lower sales volume on the MLS than that in the typical real estate sectors, and many transactions that we handle are done privately off of the MLS. These numbers are drawn from my own experience in the sector and through consultation of various industry professionals.
Lake Country Farmland Sales
Kelowna Farmland Sales
Vernon Farmland Sales
06Notable Sales
Featured Acreage
Listings
This is a great opportunity to obtain a premium brand, a stunning residence, and some of the best views that the Okanagan has to offer, all for the first time available to the public.
10.36 acres, 4 bed, 4bath, 4576 sq.ft.
18555 Matsu Drive
Offered for sale is Sage Hills Estate Winery, an established premium boutique winery in Summerland, BC. $12,900,000
View Listing0726 Commonage Road, Vernon
073623 Glencoe Road, West Kelowna
07Lot A + B Oyama Road, Lake Country
072304 82nd Ave
07Upper Mission area, Kelowna
0716012 Oyama Road Lot A, Lake Country
072765 Arthur Road, Kelowna
071429-1409 Teasdale Road, Kelowna
07991 Salmon River Road, Salmon Arm
075774 Deadpine Drive, Kelowna
07656 Curtis Road, Kelowna
075720 Upper Booth Road, Kelowna
079983 Okanagan Centre Road W, Lake Country
0715829 Greenhow Road, Lake Country
071810 Hilltop Crescent, Kelowna
Are you looking for your dream farmland or acreage? We can help.
The Marshall Reports
Reports with a focus on providing valuable insights into the local luxury, lakeshore, acreage, and unique property market throughout the Central Okanagan.
Why Work
With Us
$150M
Total sales volume since 2020
180+
transactions since 2020
4
agents
80+
active listings
Meet the Team
The Scott Marshall Group is a sophisticated group of high-producing agents at Sotheby’s International Realty Canada.
After 8 years at a large international real estate company, achieving the top sales position out of its 200+ agents and #2 in sales for British Columbia, Scott transitioned to Sotheby’s International Realty Canada.
Now, with multiple high-producing agents that mirror the success of his individual success, their team has produced hundreds of millions of dollars in sales volume, and have created some of the most effective and irreplaceable marketing platforms in the industry. Being part of the fifth generation of his family to call the Okanagan home, the Marshall family has a proud history in real estate and farming dating back to 1911; Scott knows the area like the back of his hand and every possible detail that is relevant to a potential transaction in the Okanagan. A large percentage of his business comes through repeat business and the referrals of satisfied clients.
* 2022 – RE/MAX Canada
Contact
Scott Marshall and his team are happy to assist in any way possible on the potential purchase or sale of any property here in the Okanagan Valley. With a history dating back to 1911, we know the area like the back of our hands.